Liz Truss, Steve Bannon and Tucker Carlson? Inside the Ex- PM's Audition for Make America Great Again

Britain's shortest-serving prime minister, began the inaugural episode of her video series with a vow to expose "the evil-doers" attempting to undermine Western democracies. She explained she would lay bare how an "international network of leftists function to undermine democracy and the will of the people."

"We're going to look at the Maga phenomenon and observe how it can be achieved in Britain," she said. "Our guests will include the key figures of the Make America Great Again campaign."

Before the program's debut, there was one particularly enthusiastic supporter. "This is the beginning of a type of political shift," remarked John Solomon. His media outlet Just the News will publish the ex-PM's new podcasts.

Establishing Ties in the Conservative Media Landscape

British fellow travellers, including a counselor supportive of Reform, have also helped her launch the Truss's program. Its staging is competent, if basic. She has gathered ten thousand followers in her debut week and her first episode had sixty-seven thousand views during that week.

It is a humble beginning, but in making common cause with Solomon, Truss is being pushed into a mature right-wing media network producing and amplifying Make America Great Again themes. Key fixations involve claims of media suppression by the mainstream media and a aim to eradicate a so-called administrative state – which the ex-PM holds responsible for the abrupt termination of her disastrous time in office.

"Solomon's outlet is not widely recognized beyond the Maga-verse, but it does have gravitas there, largely because of its founder, who gives commentary on pro-Trump shows like Steve Bannon's War Room and has even interviewed the former president," said an anthropology expert, who has analyzed the Maga movement.

A Contentious Ally

Her effort to bring Maga media to the UK has aligned her more closely to controversial figures such as John Solomon.

He founded his media outlet following criticism when allegations surfaced of circulating inaccurate reports about Biden's anti-corruption work in the Ukraine, as well as disputed reports about the former US ambassador to the region.

His claims were amplified within the pro-Trump outlets, with Solomon featuring as a regular guest on Sean Hannity's influential Fox News program. The former president personally boosted Solomon's reporting.

He wrote the reports about Ukraine in a series of columns for the outlet the Hill, where he was re-designated as an opinion writer following internal criticism regarding his reporting. His narratives were pivotal in Trump's pressure for the officials in Kyiv to look into Hunter Biden and his father in 2019. This pressure led to impeachment proceedings against Trump. Senators later voted to acquit the commander-in-chief.

Weeks after the journalist departed the newspaper in late 2019, the news organization revealed it was conducting a review of his columns relating to the Ukraine issue. It concluded he had cited untrustworthy contacts and said he "did not disclose key facts about key Ukrainian sources, including the fact that they had been formally accused or were the subject of inquiries."

Becoming Part of the Sphere

Solomon's own media appearances are a example of the right-wing media network the former prime minister is entering. He discussed his support for the program on a broadcast he helps run on the conservative cable network, a conservative television outlet that is the base for the Maga influencer ex-Trump strategist Bannon and on which commentator Tucker Carlson also appears. Truss has already hosted Steve Bannon on a debut installment.

By partnering with this media figure, Truss has become a niche participant in a broader ecosystem of conservative media outlets that routinely share and promote one another's material.

Solomon's own podcast and Real America's Voice show have often featured individuals such as commentator Mike Benz, a conservative commentator whose disparagement of the foreign aid agency was cited by the tech billionaire as justification for shutting down the government body.

A Global Media Play

Even though her awkward delivery and political travails have drawn derision in Britain, some US observers are not discounting her efforts to reinvent herself as a British branch of the pro-Trump media ecosystem.

"One must regard folks like that with seriousness, even if you may not want to take them literally," stated a Democratic strategist, who worked in the Biden White House.

"Observers witnessed how in the last election cycle the former president leveraged that media network to get his message out. Certainly that ecosystem spreads and shapes discourse overseas. It looks fairly obvious to me that the environment in the Britain are similar to what enabled this parallel press sphere to thrive in the US."

Alan Finlayson, said the internet-based conservative network was already making its presence felt in the United Kingdom.

"Online platforms transcends national boundaries," he stated. "There is a certain milieu within which stuff flows – on occasion taking an extreme form and occasionally in softer tones – but which is networked."

Hinton said the rise of the digital conservative movement in the UK in recent times meant the "potential to have a larger effect is considerable."

Cross-Atlantic Aspirations

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Tina Lewis
Tina Lewis

A tech enthusiast and software developer with over a decade of experience in AI and digital transformation projects.